VIRTUAL VIEW PORTABLE WALL
SHELF TESTING FOR A CONSUMER GOODS BRAND

BUSINESS CHALLENGE
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As in-store plays an integral role in a brand re-launch there was a need to evaluate new merchandising vision qualitatively for a consumer brand.

Shelf evaluation included:
  • Ensure look and feel to embody the brand
  • Ensure better navigation
  • Showcase depth of assortment
  • Educate consumers on benefits 
METHODOLOGY
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​We conducted consumer qualitative research with our Virtual View portable wall and one-on-one interviews.  
33 respondents did a self-guided shopping exercise with Illumination Research’s unique Virtual View™ Wall
12 respondents participated in a deeper 30-minute interview
RESULTS

The results from this research were used to highlight the areas of the new shelf design that will optimize the shopper experience in-store and highlight the brand as a modern and the expert in their category.