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EMPATHIZE
In-context learning to understand raw, human truths EMPATHIZE Applications
Foundational learning Uncovering unmet needs and barriers Who profiling Insight into household dynamics |
ACCELERATE
On-demand, agile research solutions on a global scale ACCELERATE Applications
Quick qualitative reactions to stimuli Quick quantitative idea screening Video-storytelling |
ASSESS
Evaluation and screening of concepts, communications and packages to identify top ideas ASSESS Applications
Concept, marketing communications, or packaging feedback and optimization Brand equity tracking Usage and attitude studies |
INNOVATE
Creative and collaborative workshops fusing together insights and ideation INNOVATE Applications
Concept development Naming creation Claims development Commercial and product ideation Innovation territories and platforms |