|
|
|
|
|
Research
Topics: |
|
|
Concept
development
|
|
|
|
New brand
launch
|
|
|
|
Brand
restage/repositioning |
|
|
|
Line
extensions |
|
|
|
In-store
presentation - packaging, signage, displays, shelf
principles
|
|
|
|
Advertising - TV,
print, radio
|
|
|
|
Direct
Mail
|
|
|
|
Sampling
|
|
|
|
Product
Usage
|
|
|
|
Naming
|
|
|
|
Product
Designing
|
|
|
|
Shopper
Behavior
|
|
|
|
Point
of Market Entry
|
|
|
|
Competitive
Landscape
|
|
|
|