About Us

OUR STORY

Karri and Jeff Bass founded Illumination in 2005, with a dream of helping clients grow their businesses through deeper customer
understanding. Karri spent the first part of her career as a Brand Manager for Procter and Gamble, where she gained tremendous
experience marketing billion dollar brands -- and most importantly, where she found her passion for uncovering consumer
insights and turning them into business-building ideas.

Her husband Jeff, a P&G Finance Manager, shared her entrepreneurial spirit, and in 2005, they decided to join forces professionally
with the goal of building a company. Today, Illumination has grown to a large team of highly experienced researchers who leverage our
vast toolbox of innovative approaches to solve our clients’ business challenges.

Illumination provides expertise and thought leadership to many of the world’s largest companies.

OUR NAME

Karri and Jeff knew they wanted to help guide clients to uncover new insights, new thinking, and new ways of seeing things. One night, when thinking about potential names for their company, they recalled the “Grand Illumination,” a summer tradition in their favorite family vacation spot. On this night, all of the summer cottages put up lanterns on their front porch, sending out beautiful beacons of light into the darkness. The name connected to them personally, and set the tone for Illumination's company mission. The lighthouse logo became a natural visual representation of the mission—a guiding light to help clients on their learning journeys.

OUR TEAM

We are People Explorers, Strategy Guides and Breakthrough Idea Ignitors who come from
diverse backgrounds and experiences. From years spent on the client-side, to research companies,
to branding agencies, everyone who works at Illumination is focused on delivering exceptional insights
that will light your path to growth and drive your business forward.