Pinpoint™ Precision Research is the most efficient and effective way for custom quantitative and qualitative research among consumers with a precise purchase history. Pinpoint leverages our exclusive agreement to use Catalina’s shopper database to recruit specific buyers for both quantitative and qualitative research
- Recruit buyers based on actual (vs. claimed) purchase data
- 80 million households in database
- 2+ years of actual purchase history
- Filter down to the UPC level
- Target based on brand, category, or entire market basket purchase data
Pinpoint Applications
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Launch Discovery |
New Product Launch: Gain deep insights from purchasers of your new product launch earlier than ever before. |
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The Challenger |
Competitive intelligence: Overall purchaser insights or specific insights for competitive launches to further enable response strategy. |
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Access Ethnicities |
Tap into hard to find ethnic groups: unacculturated Hispanics, African Americans, Asians, Indian. |
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Purchase Profiler |
Dig deeper in understanding key consumer purchaser groups: triers, switchers, loyalists, lapsed-users, regimen usage etc. |
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Generational Gauge |
Tap into specific generational groups: Boomers, Teens, Millennials, etc. |
