Our team of bilingual, bi-cultural research professionals have years of experience in understanding the needs of key ethnic segments. We are experienced in conducting research among:
- Hispanics
- African Americans
- Asians (Chinese, Japanese, Vietnamese, Korean, Filipino, & Indian)
Our Capabilities include:
- Full Service Multicultural Research Design and Execution
- qual/quant
- on/offline
- bilingual moderation, interpretation, translation
- Ethnographic immersions (in-homes, shop-a-longs, cultural tours to help your team understand key ethnic segments)
- Video storytelling to bring ethnic segments to life
- Ideation workshops to create multicultural business/marketing strategies
